About Us

A totally different shopping experience.

Beautiful Brides and Formals is a family owned and operated salon that has been serving South Central WI for the past 41 years.  Helping brides and their families has been our passion for three generations!  We are a full service bridal salon that pays close attention to detail and places a special emphasis on YOU.  It is our goal to provide you with a comfortable and elegant atmosphere while working to make finding your perfect gown fun and easy.  We are proud to say that our stylists are not only experienced in social occasion fashion, but also driven by their sincere desire to serve you.

Something different,

Something special,

Something YOU!

You are one of a kind!  So are we.  There is only one Beautiful Brides and Formals.  What sets us apart from all the other bridal salons?  We specialize in exclusive wedding dresses, bridesmaids, formals gowns and accessories not found anywhere in our area.  Our seasoned buyers have listened to our brides, traveling thousands of miles throughout each year in search of unique and beautiful pieces just for you!  Come see us for a refreshing departure from crowded big box bridal shops and over-priced boutiques!

Every Beautiful Bride receives Peace of Mind that begins with her honest, supportive and experienced bridal stylist.  As one of our brides, you will be cared for and treated as part of our family.

Schedule an appointment by clicking the link below.  Beautiful Brides and Formals is conveniently located across from East Towne Mall, just off I90/94.  We will have a fitting room reserved just for you and your personal stylist ready to help find the gown of your dreams!  We can’t wait to meet you.

We are proud to be a Wisconsin Brides Magazine “BEST OF WI” Finalist!