Why Beautiful Brides & Formals?

A refreshing departure from big box bridal shops and over-priced boutiques, Beautiful Brides and Formals LLC offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Madison...


    Dresses for EVERY Size Bride!

Beauty comes in every size. Our wedding dress collection also includes gowns for curvy and plus size brides - sizes 16W to 30W - IN STOCK! You will fall in love with our extensive selection. We promise you caring and sensitive attention.

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Beautiful Brides & Formals Events

Throughout the year, Beautiful Brides and Formals LLC hosts a number of bridal events. Please check back to find out what exciting events we have in store!

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Reserve Your Fitting Room

When you schedule your appointment, we’ll have a fitting room prepared just for you. We request that all brides make an appointment so that you can receive the unique experience that defines Beautiful Brides and Formals LLC.

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4522 East Washington Avenue
Madison, WI 53704

P: 608.246.2800
F: 608.246.2803